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Media Bias in the Presidential Election: Obama Mentioned Over Romney by 10%

BQI Editor’s Note

Unless you’ve been living in a cave the last few years, bias in the media has reached unprecedented levels. In fact, in 2008 media bias in favor of then candidate Barack Obama was so apparent and obvious that, after winning the White House, Obama made this joke at the White House correspondent’s dinner: “Most of you covered me; all of you voted for me. Apologies to the Fox table.”

There’s a saying that a good joke has a level of truth to it.

Because of the misfeasance by the news media, Obama has managed to begin the process of fundamentally transforming America.

Media bias continues today and now threatens the very foundations of America.

Today we vote for a new President and despite media bias in favor of President Obama, Mitt Romney will win the presidency.

Below is a study done by a friend who wanted to investigate the issue of media bias in the 2012 election.

Media Bias in the Presidential Election: Obama Mentioned Over Romney by 10%

By  Bil in St. Paul

There is a movie called “Media Malpractice” about the amount of media bias Obama received in the last election.

The movie made me curious to gather my own results on this idea, so I wrote an application that did the following:

· Downloaded 15 media web site front pages four times a day (8 am , noon, 5 pm, 9 pm) correlating to when I checked the news on the internet.

· The 15 sites are based on Nielson’s May 2012 most news sites visited report located at http://blog.nielsen.com/nielsenwire/online_mobile/may-2012-top-u-s-web-brands-and-news-websites/. I also put in some websites that I deemed to be national news sites only.

· The site data was searched for occurrences of the words “obama” or “romney” (which includes web links).

· The sites were monitored from the morning of Sunday October 28, 2012 to the evening of Sunday November4, 2012 – the week before the election to be held on November 6..

· All raw data has been kept.

Quick Summary

· Obama was mentioned 1635 more than Romney across all front pages.

· Obama was mentioned about 10% more than Romney across all front pages.

List of Sources

Source URL
Yahoo www.yahoo.com
CNN www.cnn.com
Huffington Post www.huffingtonpost.com
MSNBC www.nbcnews.com
New York Times www.newyorktimes.com
Chicago Tribune www.chicagotribune.com
Fox News www.foxnews.com
ABC News abcnews.go.com
CBS News www.cbsnews.com
NPR www.npr.org
Wall Street Journal www.wsj.com
LA Times www.latimes.com
Bloomberg www.bloomberg.com
Reuters www.reuters.com
USA Today www.usatoday.com

Totals

The total mentions per candidate, and total percentage of those mentions per candidate.

Obama mentions Romney mentions Obama % Romney %
9573 7938 55 45

Candidate Mentions per Media Source

Source Obama mentions Romney mentions
Huffington Post 2294 2293
CNN 819 525
Fox News 812 761
Reuters 736 353
CBS News 724 644
New York Times 689 504
LA Times 577 462
USA Today 514 330
MSNBC 456 553
Bloomberg 442 384
Yahoo 439 244
ABC News 355 277
Wall Street Journal 342 254
Chicago Tribune 201 115
NPR 173 239

Percentages

Source Obama % Romney %
NPR 42 58
MSNBC 45 55
Huffington Post 50 50
Fox News 52 48
CBS News 53 47
Bloomberg 54 46
ABC News 56 44
LA Times 56 44
Wall Street Journal 57 43
New York Times 58 42
CNN 61 39
USA Today 61 39
Chicago Tribune 64 36
Yahoo 64 36
Reuters 68 32

Candidate Mention Delta

This table shows which candidate received more mentions than the other per media site, and the number of times more they were mentioned. It is ordered from greatest difference to least.

Source Top Mentions Delta
Reuters Obama 383
CNN Obama 294
Yahoo Obama 195
New York Times Obama 185
USA Today Obama 184
LA Times Obama 115
MSNBC Romney 97
Wall Street Journal Obama 88
Chicago Tribune Obama 86
CBS News Obama 80
ABC News Obama 78
NPR Romney 66
Bloomberg Obama 58
Fox News Obama 51
Huffington Post Obama 1

Candidate Percentage Delta

This table shows the percentage of which candidate received more mentions than the other per media site, and the percentage more they were mentioned. It is ordered from greatest difference to least.

Source Top Mentions Advantage %
Reuters Obama 36
Chicago Tribune Obama 28
Yahoo Obama 28
CNN Obama 22
USA Today Obama 22
NPR Romney 16
New York Times Obama 16
Wall Street Journal Obama 14
ABC News Obama 12
LA Times Obama 12
MSNBC Romney 10
Bloomberg Obama 8
CBS News Obama 6
Fox News Obama 4